Wine consumption worldwide has come to the lowest level in more than 60 years in 2024 and the American tariff has increased concern about new risks. The International Organization of Wine and Wine (OIV) said on Tuesday, April 16 that sales fell 3.3% to 214.2 million hectares in 2024 compared to the previous year. This news has been published by The Guardian.
Oiv has published its report on the basis of government data. Wide, the largest organization of trade associated, Oiv said that it would be the lowest sales figure since 1961. In 1961, 213.6 million hectares were sold wine. It is not that only wine sales have decreased, but there has also been a record reduction in its production. Production is also at its lowest level in more than 60 years, which has fallen 4.8% to 225.8 million hectares in 2024.
Why are people drinking less wine?
The question is why people are drinking wine less. Responding to this in The Guardian report, OIV’s Statistic China, Giorgio Delgroso said that the wine industry has been hit by a fierce storm as health concerns have reduced consumption in many countries due to health concerns and economic factors have increased problems.
Also, Oiv’s annual report states, “In addition to short-term economic and geopolitical interruptions, it is also important to consider the structural, long-term factor contributing to the decline seen in alcohol consumption.” There is also a sudden increase in wine prices in these factor. Oiv said that consumers are now paying about 30% more money for a bottle wine than 2019-20 and since then the total consumption has fallen by 12%. Apart from this, OVI said that wine production has been affected due to more than average rainfall and drought in others in some areas.
,Disclaimer: Consumption of alcohol is harmful to health. If your age is not as much as the legal age of drinking alcohol, then stay away from it,