Assam Police’s Anti-Drug Campaign Clocks 4.6 Million Views in Just Three Days
A nose with a reminder about its actual job. Lines that should never be crossed. A drug dealer described as someone collecting a recurring payment. Assam Police’s latest anti-drug campaign, #ThinkBeforeYouDope, is speaking to young people in a language they recognise: sharp, visual and made for the social media feed. Rolled out between October 10…